Search Engine Optimization

Driving Traffic to your Site

What is Search Engine Optimization? Search engine optimization (SEO) is the process of increasing traffic to your site by examining and changing factors in and outside of your website, which in turn influences search results rankings.

Designing a content rich, informative site is imperative to keeping a visitor on your page. Creating your site so that visitors can find your page is another challenge in itself. While there are rudimentary rules to follow in keeping your site SEO friendly, the rules and guidelines of making your site SEO optimized are constantly changing and it can be tough to keep up on these guidelines. In order to keep up with this ever-changing dimension called Search Engine Optimization, Arca Solutions devotes a collaborative team of web developers, Marketing Managers and SEO specialists to every project to make your site as relevant and rich as possible to search engines like Google, Bing, Yahoo and others.

Arca Solutions provides a well rounded, all encompassing examination of not only your site, but those of your competitors in order to understand where your site currently stands, why it stands there, and what measures can be taken to improve your search engine rankings. We'll work closely with your team of marketers and web developers to find keywords and phrases that are both important to your business, but also those your prospective clients are likely using to search for businesses like yours. By taking these keywords, and phrases, and integrating them into the core elements of your site during development, we can position your site to be as relevant as possible to major search engines like Google, Yahoo, Bing and more.

The following are just some of the SEO services we offer to help bring more visibility to your business:

• Keywords/phrases analysis
• Competitor evaluations
• Keyword Density analysis
• Develop a link building program
• Develop a marketing program to boost link building
• Web Site Architectual
• Google Analytics Set Up and Training
• Google Webmasters Set Up and Training
• Google Adwords Set Up, Training & Optimization
• Social Media Set up and Integration
• Social Media Customization
• Technical Analysis of Existing Site (redirects, etc)
• Development/Analysis of Sitemap
• Server Evaluation
• Pentalty Analysis (keyword stuffing, server problems, duplicate content)
• Search Engine Submissions

Whether you have an existing site, or are looking to develop an SEO optimized site from the ground up, we'd love to discuss how we can help you in the most interactive, cost effective means necessary for your business. Fore a free consultation of your existing site(s), please email us at sales@arcasolutions.com